Get closer to
the game 👀
Showcasing Canadian amateur hoops since 2019.
What we do
In The Fourth is one of Canada's largest niche sports media brands, bringing together all levels of amateur basketball and beyond through storytelling and digital community building. Download our 2025 Summer/Fall Media Kit to learn more about what we do and how we can work together.
3.2M
Instagram post views in March 2025
32.7K
Content shares during the 2024-25 season
1.7K
Accounts engaged per post during the Final 8 and March Madness tournaments
Est. 2019
Building Canada's amateur basketball digital community for over five seasons
12K+
Followers on Instagram
350+
U SPORTS, NCAA, and high school games filmed/covered in-venue
3.2M
Instagram post views in March 2025
32.7K
Content shares during the 2024-25 season
350+
U SPORTS, NCAA, and high school games filmed/covered in-venue
1.7K
Accounts engaged per post during the Final 8 and March Madness tournaments
Est. 2019
Building Canada's amateur basketball digital community for over five seasons
12K+
Followers on Instagram
Where you've probably seen us 👋
We are proud to have been credentialed media members for some of the largest basketball events in North America.
We are proud to have been credentialed media members for some of the largest basketball events in North America.
Get in touch
Work with In The Fourth! Connect with us about partnership, advertising, or media opportunities - or just to say hi 👋 hello@inthefourth.caSupport our mission
At In The Fourth, we are an independent organization with a goal of bridging all levels of basketball in Canada through storytelling and digital community-building. Your support fulfills our ability to sustain our mission and fuel our growth.You can support our work by subscribing to our Patreon for a monthly fee, or by contributing a one-time contribution through our Stripe affiliate link below.
